Trader Joe’s Speculoos Crunchy Cookie Butter. Ok, what a way to kick off the new year! I am sitting here trying to figure out what to review today, the new Minestrone soup, or the Pancake Syrup, both of which are really good but I was looking at Instagram and one of the people I closely follow posted a picture which blew my mind! http://instagram.com/traderjoesinsider of a new version of the world famous Speculoos Cookie but, but get this, now in a Crunchy version just like peanut butter. I just dropped everything I was doing and ran out to Trader Joe’s to buy some!
I had heard that Bischoff had come out with a crunchy version a while back but I wasn’t paying attention to that during the holidays but I had an inkling that Trader Joe’s would not sit on their laurels with this super popular product. I started a Facebook page just for this product and it has far exceeded my expectations on the popularity. You can see the page here https://www.facebook.com/speculooscookiebutter. I have hardly done anything to promote this page and it’s taken off like a rocket!
So, from the time I read about it from TraderJoesInsider to tasting it was about 20 minutes and here I am writing a review after tasting it and taking pictures. I have to tell you that I like this one even better than the first one. I liked the non crunchy Speculoos Cookie Butter so much I have it a 8 out of 10 rating, but I had no idea that this was coming along that I felt like the universe threw me a curve ball!
OK, what is different about the Crunchy version of Trader Joe’s Speculoos Cookie butter versus the non-crunchy one. Well not a whole lot! EXCEPT, that the crunchy one has little bits of Speculoos cookies in it so it has a texture very similar to crunchy peanut butter, but I don’t know if it’s the flavor of the cookies, but the Speculoos flavor seems to pop more on the crunchy version. I have to say I was completely surprised at how good this is. I ate several spoonfuls right off the bat and I started plotting my way through the jar. What could I spread it on? Hot toast? Bake it in cookies? Muffins? Put it on pancakes? The variety of things is endless!
I think in the long run, this is going to be a big hit for Trader Joe’s and as I predicted a year ago when I originally reviewed the smooth Speculoos Cookie Butter, Trader Joe’s will probably be putting this in a fair amount of products over the years. I thought they would come out with an ice cream version of this already, but not quite yet. They did put it in a dark chocolate candy bar, but that must be from a different source since the speculoos in that is a different flavor and texture. I can see a whole bunch of different products, but ultimately it’s up to Trader Joe’s to execute our dreams!
What else can I say, this is about as close to perfection that comes in a jar. I love the spicy, gingery crunchiness of this. It really pops in your mouth and I think is about the closest thing to crack that is legal! Funny how my first review of the year is a perfect 10! I am giving my first review of 2013 a perfect score of 10 Bells for the Trader Joe’s Crunchy Speculoos Cookie Butter! Get some before it’s gone!
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