Trader Joe’s Cookie Butter Sandwich Cookies. You know when you had your first serious girlfriend/boyfriend how special it all was. You were in love and nothing was going to come between you. By the time you were in your 3rd or 4th it was still special, but didn’t have the magic. By the ninth time, you may have found the special someone, but you are old hat at this relationship thing now. That’s kind of how I am about these Cookie Butter sandwich cookies. I may love them to death, but it doesn’t have that special first time love thing going on anymore…
As I predicted, Trader Joe’s keeps pumping out the cookie butter hits! It seems like almost every other week, they come out with another product that has Speculoos Cookie Butter in it, on it or all over it. I didn’t see this one coming, although not a huge leap like the Cookie Butter ice cream, it is a new product and I predict a long line in a succession of products containing Cookie Butter in one form or another. It’s kind of out of character for Trader Joe’s to release a cookie in January, but hey they know better than me when to release new products!
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Trader Joe’s Most Popular Products for 2014. Every year Trader Joe’s runs a popularity contest and asks their customers to pick their most popular products of the year. Remember this is a popularity contest, not necessarily a quality contest. Kind of like picking Prom King and Queen. Sometimes you just say: “Really, they picked that?” Sometimes they make your scratch your head… but this is a subjective survey. Let me break down the top five items and some predictions for 2015.
Top five most popular products at Trader Joe’s for 2014:
1. Speculoos Cookie Butter
2. Mandarin Orange Chicken
3. Frozen Croissants – Almond & Chocolate
4. Triple Ginger Snaps
5. Unexpected Cheddar Cheese
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Trader Joe’s Dark Chocolate Speculoos Cookie Butter Cups. It’s that time of year again when Trader Joe’s rolls out their Fall lineup. Mostly it’s pumpkin flavored things. It’s amazing what they put that pumpkin spice flavor in. The checkout guys told me that they had something like 65 different pumpkin spice flavored items this year, which he said was almost double what they had last year. He said that sales were through the roof on these things and they couldn’t keep many of them in stock. I think the weirdest one was the pumpkin spice flavored bread croutons… I think that was a bridge too far…
Anyway, This is about Speculoos not pumpkin but the funny thing is that they are related in the fact that Trader Joe’s likes to release new Speculoos products in the winter months, especially during the holidays when sweets consumption is at an all time high. I just reviewed the latest Speculoos product which I didn’t think was the best effort to date. I wasn’t fond of the “creme” in the dark chocolate cookie butter and creme. I liked the dark chocolate part quite a bit and I think dark chocolate has a natural affinity to speculoos cookie butter.
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