Trader Joe’s has been quietly spreading its wings in the wine world, releasing more and more bottles under its own straightforward “Trader Joe’s” label. Much like the Chenin Blanc/Viognier blend I recently tried, this Sauvignon Blanc appears to be another custom-crush project—wine made to Trader Joe’s specifications by a large-scale producer. This is nothing unusual in the industry; plenty of labels without wineries of their own commission wines this way.
This particular Sauvignon Blanc is sourced from grapes across Sonoma County, though not from any specific AVA. That means the fruit could come from a mix of vineyards scattered throughout the region. What matters is the end result: a pale straw-colored wine that clearly leans into a New Zealand–inspired style.
From the first sip, you’ll notice the bright acidity, lean body, and low alcohol. It’s stainless-steel fermented, with no oak influence to weigh it down. The flavors are classic Sauvignon Blanc—gooseberry, citrus, and yes, that faint “cat-pee” note that’s oddly part of the charm. If I hadn’t seen the label, I might have guessed Marlborough rather than Sonoma.
This wine is refreshing, crisp, and highly drinkable. It’s a bottle you can pour freely without worrying about heavy alcohol knocking you out after a glass. My wife thought the acidity was a little too sharp, which some drinkers may agree with, but I found it invigorating. It’s the kind of white that practically begs to be paired with food—think roast chicken, seafood, or even your upcoming Thanksgiving turkey.
The Verdict
Trader Joe’s Sonoma County Sauvignon Blanc is a successful attempt at capturing that zippy, New Zealand style, but with California grapes. It’s not the most complex Sauvignon Blanc you’ll ever drink, but for the price it’s a smart buy—especially if you like your whites crisp and food-friendly.
Rating: 8/10 – A bright, bracing wine that delivers plenty of refreshment, even if it won’t blow you away with depth.
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