Trader Joe’s Speculoos Crunchy Cookie Butter Review

Crunchy Speculoos Cookie Butter. OMG!
Trader Joe’s Crunchy Speculoos Cookie Butter


Trader Joe’s Speculoos Crunchy Cookie Butter Review – Just when you thought you had enough of the world famous Trader Joe’s Speculoos Cookie Butter, Trader Joe’s goes one better. Sometimes the geniuses at Trader Joe’s headquarters just blow our minds. I don’t know how they come up with this stuff but some genius decided that we needed a crunchy version of the regular Trader Joe’s Speculoos Cookie Butter now in a Crunchy version just like peanut butter. When I first saw this, I just dropped everything I was doing and ran out to Trader Joe’s to buy some!

I had heard that Bischoff had come out with a crunchy version a while back but I wasn’t paying attention to that during the holidays. I had an inkling that Trader Joe’s would not sit on their butts with this super popular product. There was too much money to be made with this gold mine.

I started a Facebook page just for this product and it has far exceeded my expectations on the popularity. You can see the page here I have hardly done anything to promote this page and it’s taken off like a rocket!

Happy Family of Trader Joe’s Speculoos Cookie Butter

So, from the time I read about it on the web to tasting it was about 20 minutes and here I am writing a review after tasting it and taking pictures. I have to tell you that I like this one even better than the first one. I liked the non crunchy Speculoos Cookie Butter so much I gave it an 8 out of 10 rating, but I had no idea that this was coming along that I felt like the universe threw me a curveball!

OK, what is different about the Crunchy version of Trader Joe’s Speculoos Cookie butter versus the non-crunchy one. Well, not a whole lot! EXCEPT, that the crunchy one has little bits of Speculoos cookies in it so it has a texture very similar to crunchy peanut butter, but I don’t know if it’s the flavor of the cookies, but the Speculoos flavor seems to pop more on the crunchy version.

I have to say I was completely surprised at how good this is. I ate several spoonfuls right off the bat and I started plotting my way through the jar. What could I spread it on? Hot toast? Bake it in cookies? Muffins? Put it on pancakes? The variety of things is endless!

Speculoos Crunchy Cookie Butter
Trader Joe’s Speculoos Crunchy Cookie Butter closeup

I think in the long run, this is going to be a big hit for Trader Joe’s and as I predicted a year ago when I originally reviewed the smooth Speculoos Cookie Butter, Trader Joe’s will probably be putting this in a fair amount of products over the years. I thought they would come out with an ice cream version of this already, but not quite yet. They did put it in a dark chocolate candy bar, but that must be from a different source since the speculoos in that is a different flavor and texture. I can see a whole bunch of different products, but ultimately it’s up to Trader Joe’s to execute our dreams!

What else can I say, this is about as close to perfection as comes in a jar. I love the spicy, gingery crunchiness of this. It really pops in your mouth and I think is about the closest thing to crack that is legal! Funny how my first review of the year is a perfect 10!

I am giving my first review a perfect score of 10 Bells for the Trader Joe’s Crunchy Speculoos Cookie Butter! Get some before it’s gone!



Trader Joes Crunchy Speculoos Nutrition


  1. Thanks I’ll be picking up a jar tomorrow. I was in the UK over Christmas and picked up a bag of the Speculoos cookies. Only cost 69 pence. I sure was jealous since the Walgreens version here in the US costs $2 for six little cookies.

    • hi..where did u buy the speculoos cookies here in UK? i am looking but i cant find one…thanks for ur help…

  2. I picked up a jar this May 29, 2013 this morning at my local TJ store in Northern California. Now they keep it lock and key, and you have to ask the shift manager to give you how many jars you want. They all know that it sells like hotcakes and a prized commodity. So the customers won’t take advantage and sell on the black market 3 to 4 times the regular prize.

    I tasted with toast the next morning, and it was OK nothing really special. However the next 2 days I tried it eating itself with a spoon. This is decent and good as a treat. It was creamy but little too sweet. I had hints of ground cinnamon, ginger, nutmeg and some cardamon. Although the spread was stuck on the roof of my mouth. The weird feeling is the crunchy crushed speculaas cookie crumbs in the spread. I didn’t quite like the texture of it, but I eaten the crumbs anyway with my teeth.

    I wouldn’t buy it with all of the hype that is going on all over the world. Can you believe that other countries like Canada, Europe and some parts in Asia are having a shortage just because of this addicting and delicious spread? I know this product cannot last forever but should be only available on certain months like either Winter and Fall (September to February).

  3. You can buy the original in the UK in Waitrose, it’s called Lotus Biscuit Spread, they sell the biscuits (cookies to Americans) too

  4. My nephews and nieces in the Philippines asked me to order two boxfull of this product. I’m getting ready to send them. Ermil Allen Napalan said it’s very delicious and the flavor that you cant find nowhere in any grocery stores.

  5. They just opened a trader joes near me. Decided to go exploring. Found this gem and I’m hooked. I can only hope the rest of my choices are as tasty.

    • Just like they aren’t in Hawaii. It’s too difficult to sell cheap stuff with the high price of shipping. Costco does it but they have higher volume per store. Trader could do Hawaii I think with 2-3 stores per island and make it work. They will probably go to Canada first…

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