Trader Joe’s Speculoos Crunchy Cookie Butter Review – Just when you thought you had enough of the world famous Trader Joe’s Speculoos Cookie Butter, Trader Joe’s goes one better. Sometimes the geniuses at Trader Joe’s headquarters just blow our minds. I don’t know how they come up with this stuff but some genius decided that we needed a crunchy version of the regular Trader Joe’s Speculoos Cookie Butter now in a Crunchy version just like peanut butter. When I first saw this, I just dropped everything I was doing and ran out to Trader Joe’s to buy some!
I had heard that Bischoff had come out with a crunchy version a while back but I wasn’t paying attention to that during the holidays. I had an inkling that Trader Joe’s would not sit on their butts with this super popular product. There was too much money to be made with this gold mine.
I started a Facebook page just for this product and it has far exceeded my expectations on the popularity. You can see the page here https://www.facebook.com/speculooscookiebutter. I have hardly done anything to promote this page and it’s taken off like a rocket!
So, from the time I read about it on the web to tasting it was about 20 minutes and here I am writing a review after tasting it and taking pictures. I have to tell you that I like this one even better than the first one. I liked the non crunchy Speculoos Cookie Butter so much I gave it an 8 out of 10 rating, but I had no idea that this was coming along that I felt like the universe threw me a curveball!
OK, what is different about the Crunchy version of Trader Joe’s Speculoos Cookie butter versus the non-crunchy one. Well, not a whole lot! EXCEPT, that the crunchy one has little bits of Speculoos cookies in it so it has a texture very similar to crunchy peanut butter, but I don’t know if it’s the flavor of the cookies, but the Speculoos flavor seems to pop more on the crunchy version.
I have to say I was completely surprised at how good this is. I ate several spoonfuls right off the bat and I started plotting my way through the jar. What could I spread it on? Hot toast? Bake it in cookies? Muffins? Put it on pancakes? The variety of things is endless!
I think in the long run, this is going to be a big hit for Trader Joe’s and as I predicted a year ago when I originally reviewed the smooth Speculoos Cookie Butter, Trader Joe’s will probably be putting this in a fair amount of products over the years. I thought they would come out with an ice cream version of this already, but not quite yet. They did put it in a dark chocolate candy bar, but that must be from a different source since the speculoos in that is a different flavor and texture. I can see a whole bunch of different products, but ultimately it’s up to Trader Joe’s to execute our dreams!
What else can I say, this is about as close to perfection as comes in a jar. I love the spicy, gingery crunchiness of this. It really pops in your mouth and I think is about the closest thing to crack that is legal! Funny how my first review of the year is a perfect 10!
I am giving my first review a perfect score of 10 Bells for the Trader Joe’s Crunchy Speculoos Cookie Butter! Get some before it’s gone!