Ok, here is another quick review mainly because this product is awful and one dimensional. I think this might win the prize for the longest name of any Trader Joe’s product to date. The best I can tell it’s called “This is not a tub of cream cheese. This is a tub of non-dairy spread”. Clearly they are aiming at Vegans and lactose intolerant people. But I can tell you I wouldn’t touch this product with a 10 foot pole again. When I opened it, it looks exactly like cream cheese and spreads like it and feels like it. But after that when you put it in your mouth, it’s just awful. There is almost no flavor there and what little flavor I picked up was kind of like cardboard. Really, like wet cardboard. Sorry Trader’s you need to go back to the drawing board on this one. This may not be a tub of cream cheese, but that is still no reason to put this in your mouth!